Blog posts by Bill Truesdell

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  1. To free potential, capture attention

    posted by Bill Truesdell in Creative with No Comments

    Jun 09

    Not long ago, Maestro unveiled this site and its accompanying brand promise—potential set free. We think it’s a good summary of how we help people grow through the various ways we organize, translate and deliver knowledge and information. But none of this happens unless we engage the learner.

    It’s no coincidence that the first of Gagné’s Nine Events of Instruction is—you guessed it—gain attention. Gagné, as in Robert Mills Gagné (1916-2002), was an American educational psychologist best known for “Conditions of Learning” published in 1965.

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  2. Although I wasn’t thinking about instructional design (ID) when I began my career in education, I was using some of its fundamental techniques. I just didn’t know it. Back then, I was facing eighth graders six or seven times a day in classes of 30 to 35 each.

    There was no such thing as elearning, or for that matter, e-anything. Of course, I’m dating myself here. But that’s okay. I’ve earned every one of these gray hairs.

    In those years, most of us were imparting knowledge by one of two methods, or more accurately a blending of the two. Although they didn’t have formal names, they were basically the pour-in method and the discovery technique.

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